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Home: Welcome

 What I've been up to so far

Freelance Content Marketer

2018 - Present

  • Content Writing: Crafting English and Hebrew articles and submitting them to external publications.

  • UX Writing and Microcopy: Creating text for websites and apps, including onboarding flows, tutorials, and more.

  • Email Marketing: Creating inbound marketing funnels and addressing specific events.

  • Sales Collateral: Writing case studies, eBooks, presentations, and more.  

Content Marketing Lead, Playbuzz 

2016-2018

Home: CV
  • Content Management: Managing the company blog and crafting thought leadership articles in English and Hebrew. Increasing blog traffic by over 80%, and improving its bounce rate by over 90%. Writing, editing, and working directly with leading industry publications, including: The Huffington Post, Marketing Land, MarketingProfs, etc.

  • Product Writing: Working closely with the Product team to create tool tips, tutorials, and more.

  • Email Marketing: Collaborating with the Growth team to form a strong inbound marketing funnel.

  • Sales Collateral: Working with the Business Development team to create case studies, presentations, and more.  

  • Content Collaborations: Forming relationships with leading companies in the field and creating ebooks, webinars, and reports. Partners include HubSpot, WordPress, BuzzSumo, and Outbrain.

Digital Marketing Manager, Elasticode

2015-2016

  • Content Management: Creating content in both English and Hebrew. Managing relationships with top publications, including: TechCrunch, VentureBeat, The Next Web, Adweek, and Geektime.

  • Product Writing: Crafting content for product documentation, research papers, tutorials, and more.

  • Product Hunt: Leading four successful launches, two of which made the daily top 5.

  • Email Marketing: Strategizing and executing the company's inbound email funnel.

Head of Content, Moburst

2014-2015

  • Team Management: Leading a team of three writers and overseeing task execution on a daily basis.

  • Content Management: Crafting thought leadership articles, as well as managing distribution.

  • Email Marketing: Creating original content for the company's inbound email funnel.

  • Product Writing: Content creation for research papers, business proposals, and more.

  • Voted “Most Valuable Employee” twice in a row.

Education & Affiliations

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The Israeli Bar Association

2012

Member

Northwestern University School of Law

2011-2012

Executive LLM, Public and International Law

Tel-Aviv University

2011-2012

Executive LLM, Public and International Law

Bar-Ilan University

2005-2010

LLB

Wooden Letters Scatter

Let's Collaborate

+972-522432104

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